By Mikey Campbell
Thursday, January 05, 2017, 09:23 pm PT (12:23 am ET)
Rumors of a “Jet White” iPhone 7 refuse to die. Stirring up the pot on Thursday was Apple’s own Beats brand, which posted to the web a photo that appears to reveal a glossy white version of this year’s flagship iPhone.
Posted to Beats’ official Instagram page, the snapshot ad shows a pair of black Studio Wireless headphones sitting next to what looks to be a white iPhone 7.
Considering Apple released two new black iPhone colors this year —matte black and the in demand glossy Jet Black —alongside the usual assortment of silver, gold and rose gold color options, a photo of a heretofore unannounced white iPhone 7 from Beats would be quite the tasty tidbit. If only it were real.
A few adjustments in Photoshop reveals the handset in question is almost certainly a silver iPhone 7, likely washed out by Instagram’s built-in filters. Alas, the elusive “Jet White” iPhone 7 remains to many a white whale.
The rumor mill first caught wind of the alleged “Jet White” iPhone 7 model in November when Japanese blog Mac Otakara, citing supply chain sources, claimed Apple was thinking about bringing a glossy white version of its handset market.
In December, serial leaker Sonny Dickson posted a short video showing off iPhone 7 and 7 Plus rear casings done up in gleaming glossy white. As noted by AppleInsider, the parts, while nearly identical in design to official Apple hardware, contain telltale variations that suggest Dickson simply got his hands on custom aftermarket housings.
Beyond rumor mongering, hard evidence that Apple is indeed planning to release a “Jet White” iPhone 7 has yet to surface. That said, a white version might be in the cards for a next-generation model, especially after seeing sellouts for this year’s Jet Black option.